Built the "Start Niche Data Process" workflow — the shared entry point that routes incoming county record data into the correct niche campaign.
Built 11 niche-specific outbound SMS campaigns, each targeting a distinct motivated-seller signal.
Built dedicated delivery-tracking and error-handling workflows for the campaign set.
Organizes and cleans county record data lists provided by clients before upload — the manual data prep step in the pipeline.
Campaign set
11 Niche-Specific Campaigns
Each campaign targets a distinct distressed-seller signal and is fed by the shared intake workflow with its own messaging and timing.
01 Foreclosure
02 Probate
03 Divorce
04 Inheritance
05 Lis Pendens
06 Unpaid Taxes
07 HOA Lien
08 Code Violations
09 Auction
10 Luxury
11 General Niche SMS
How it works
Technical Implementation
Data prep
County record data arrives as client-supplied lists. Before upload, the lists are organized and cleaned to ensure consistent formatting and quality going into the campaign system.
Start Niche Data Process
Single shared intake workflow that acts as the entry point for all 11 campaigns. Routes incoming data to the correct niche campaign based on the lead's signal type.
Delivery tracking
Dedicated workflow monitoring send and delivery status across all 11 active campaigns — surfacing failures before they affect outreach volume.
Error handling
Separate error-handling workflow catches and manages delivery failures, keeping the campaign set resilient against individual send errors.
County Record qualification
Leads sourced through this system feed directly into the County Record qualification path in the Seller Disposition Automation Engine (Project 01), closing the loop from outbound outreach to CRM lifecycle.
Architecture
System Flow
Resume
Resume Bullets
Designed and built 11 parallel niche-specific outbound SMS campaign systems in GoHighLevel (foreclosure, probate, divorce, inheritance, and others), each fed by a shared intake workflow with dedicated delivery-tracking and error-handling.
Built and maintained the data preparation pipeline for client-supplied county record lists feeding outbound lead generation campaigns.
Skills demonstrated
Skills & Technologies
Multi-campaign system designData pipeline designError-handling workflow designNiche market segmentation
Non-responders from these campaigns feed directly into the NOD/NTS Foreclosure-Stage Disposition System, which handles 7 legally distinct homeowner situations — including compliance-driven auction-date automation and Bankruptcy Hold logic. See Project 1b →