Signal Sniping ("Niche Data" Campaigns)

Business problem

Clients were generating leads but had no dedicated campaign or follow-up cadence to match them — leads came in without a system built to work them by niche, so outreach stayed generic instead of tailored to the specific type of lead.

Flow

My role

• Built the "Start Niche Data Process" workflow that feeds all 11 niche campaigns.
• Built dedicated delivery-tracking and error-handling workflows for the campaign set.
• Organizes county record data lists provided by clients before upload (manual data prep step in the pipeline).

Technical implementation

• 11 niche-specific outbound campaigns: Foreclosure, Probate, Divorce, Inheritance, Lis Pendens, Unpaid Taxes, HOA Lien, Code Violations, Auction, Luxury, and General niche SMS.
• "Start Niche Data Process" workflow — entry point that routes incoming data into the correct niche campaign.
• Delivery-tracking workflow(s) — dedicated to monitoring send/delivery status.
• Error-handling workflow(s) — dedicated to catching and managing failures.
• Data prep: county record data is supplied by clients as lists; organized and cleaned before upload.

Architecture

Client-provided county record lists are cleaned and fed into the "Start Niche Data Process" workflow, which routes each contact into one of 11 niche campaigns. All 11 feed a shared delivery-tracking workflow; failed deliveries route to error handling, and successful non-responders continue into the County Record qualification path of the Seller Disposition Engine.

Challenges

• Understanding each client's specific niches and lead sources required direct collaboration with them — the data alone didn't make clear which niche a batch of leads belonged to or where it originated.

Solutions

• Held consultation calls with clients to identify their niches and lead sources directly, rather than guessing from the data alone.

Technologies

GoHighLevel (workflows, campaigns, SMS)